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Buckle Primo Frequent Shopper Card

How to Earn Points:
The Buckle frequent shopper card is provided for purchases made online and in all Buckle store locations. You will earn one punch for each $10 spent on merchandise (excluding tax, shipping costs, gift card purchases, and redemptions of: Buckle gift cards purchased with an employee discount or issued for a merchandise return, Primo Cards, and B-Rewards.)

To Redeem Primo Cards at a Buckle Store:
When your card is fully punched, you may redeem it to save $10 off a future purchase during a subsequent visit to Buckle. Redeem your fully punched card in any one of over 400 Buckle retail stores.

To Redeem Buckle Primo Cards at Buckle.com:
The Buckle Primo Cards are redeemable online through a mail–in order. Start through checkout. At the bottom of the Payment page, click the link, "To redeem your Primo Card, print and mail your order." Follow the instructions provided. Be sure to double–check your shipping and billing address before mailing this, your payment, and punched Primo Card(s) to:
The Buckle, Inc.
ATTN: Online Orders
P.O. Box 1480
Kearney, NE 68848–1480


Primo Card Official Rules:

• Buckle Primo Card frequent shopper participants will receive one punch on their Primo Card for every $10 merchandise purchase. Exclusions include: tax, shipping costs, gift card purchases, and redemptions of: Buckle gift cards purchased with an employee discount or issued for merchandise returns, Primo Cards, and B-Rewards. For example, on a merchandise purchase totaling from $10.00 to $19.99, the participant will receive one punch on their card; from $20.00 to $29.99, two punches, etc.
• Each completed Primo Card enables a Guest to receive $10 off their next Buckle purchase during a subsequent visit to a Buckle retail store or online at buckle.com.
• Initial layaway deposits and any payments on layaways are not applied toward the program until the final payment is made, at which time the entire layaway merchandise amount will be credited on the purchaser's Primo Card.
• Completed Primo Cards cannot be redeemed for cash or gift cards.
• Returned merchandise will be deducted from the program.
• Primo Cards remain the property of The Buckle, Inc.
• Primo Cards are non–transferable and will be voided if forged, altered or mechanically reproduced.
• Primo Cards may be redeemed only by the owner of the card. The Buckle, Inc. reserves the right to require positive identification as a condition for redemption and qualification of the punches by identification of the purchase history if deemed appropriate.
• The Buckle, Inc. will retain all redeemed Primo Cards.
• Employees of The Buckle, Inc. are not eligible to participate in the frequent shopper program.
• The Buckle, Inc. is not responsible for lost or stolen cards.
• There is no expiration date associated with the Primo Card as long as the program exists.
• The Buckle, Inc. reserves the right to revise these rules, if necessary, or to cancel this frequent shopper program by notice displayed at participating stores and online at buckle.com.

Questions? Call Buckle Guest Services: 800–522–8090