Buckle "Primo" Frequent Shopper Card

The Buckle frequent shopper card is provided for purchases made online and in all Buckle retail store locations. You will earn one punch for each $10 spent on merchandise (excluding tax and shipping cost). When your card is fully punched, you may redeem it to save $10 off a future purchase. Redeem your fully punched card in any one of over 400 Buckle retail stores or through a mail–in order placed with buckle.com.

With every online order, we will gladly punch a frequent shopper Primo Card and include it with your purchase. If you have multiple partially punched cards that total 30 punches or more, you may take them to your local Buckle store or send them with your mail–in order or in a separate mailing to our corporate office as described in the section below and we will combine the punches onto one card. If you are redeeming multiple partial cards with your purchase and there are remaining punches, we will add them to your new card along with any additional punches earned for that purchase. The newly punched Primo Card will be included with your purchase.

If you choose to return your purchase, we will remove the appropriate number of Primo card punches and issue you a new card.

To Redeem Buckle "Primo" Card at Buckle.com:
The Buckle Primo Cards are redeemable online through a mail–in order. To provide a completed mail–in order form, please continue through the payment process. On the payment options, at the bottom of the page, you will see a button "Print for Mail Order" click here. The page displayed provides step by step instructions on how to place your order by mail. Please verify your shipping and billing information then click on the button "Print Invoice" which will produce a printable version of your order with billing and shipping information. You will need to complete the payment method on the invoice and mail your invoice and payment, along with your punched Primo Card(s) to:

The Buckle, Inc.
ATTN: Online Orders
P.O. Box 1480
Kearney, NE
68848–1480

• Buckle Primo Card frequent shopper participants will receive one punch on their Primo Card for every $10 purchase, including gift certificate purchases. For example, on a purchase totaling from $10.00 to $19.99, the participant will receive one punch on their card; from $20.00 to $29.99, two punches, etc.
• Tax and shipping costs associated with online purchases do not qualify to earn Primo Points.
• Each completed Primo Card enables a Guest to receive $10 off their next Buckle purchase during a subsequent visit to a Buckle retail store or online at buckle.com.
• Gift certificates qualify for Primo punches at the time of purchase but not at the time of redemption. The value of gift certificates being redeemed will be subtracted from the total of the purchase when calculating the number of punches received.
• Initial layaway deposits and any payments on layaways are not applied toward the program until the final payment is made, at which time the entire layaway amount will be credited on the purchaser's Primo Card.
• Completed Primo Cards cannot be redeemed for cash or gift certificates.
• Returned merchandise will be deducted from the program.
• Primo Cards remain the property of The Buckle, Inc.
• Primo Cards are non–transferable and will be voided if forged, altered or mechanically reproduced.
• Primo Cards may be redeemed only by the owner of the card. The Buckle, Inc. reserves the right to require positive identification as a condition for redemption, and qualification of the punches by identification of the purchase history if deemed appropriate.
• The Buckle, Inc. will retain all redeemed Primo Cards.
• Employees of The Buckle, Inc. are not eligible to participate in the frequent shopper program.
• The Buckle, Inc. is not responsible for lost or stolen cards.
• There is no expiration date associated with the Primo Card as long as the program exists.
• The Buckle, Inc. reserves the right to revise these rules if necessary or to cancel this frequent shopper program by notice appropriately displayed at participating stores and online at buckle.com.

Questions? Call Buckle Guest Services: 800–522–8090