Buckle is embracing the concept of gifted this holiday, but expanding it far beyond an intricately wrapped box. We are gifted in relationships, experiences, and yes, of course with those physical items that serve as a little reminder that someone was thinking of you.

This year, let’s celebrate gifted. Not just the gifts (although we still have those in mind, in the gift(ed) guide), but gifted as something that lives beyond any singular season.

Gifted is ending the day right where you want to be. Because in the midst of the holiday rush, we understand that being gifted is so much more than what ends up under the tree.

Read more about out gifted campaign on Buckle’s blog, Threads.